I received a junkmail postcard the other day from DirecTV urging me to dump cable for satellite. The fact that I've had DirecTV for a good decade now didn't spare me from this mailing. However, just as I was about to toss the postcard into the recycle bin I noticed all the logotypes for the channels on offer. Here's a sampling of some of the better ones.
I really like this logo for the Science Channel. The reference to the periodic table of elements is clever and clear. From the standpoint of reproducibility this is a great logo: one color, no screens; it will work well large or small; it will work on tv, web, mobile devices, print, t-shirts, mugs, and all manner of ugly trade show tchotkes.
These logotypes for the major movie channels reference camera lenses, spotlights and star filters.
The USA network doesn't have much to work with conceptually, but the logotype is nice. I like the use of positive and negative space to create the S.
I really like this logo for the Science Channel. The reference to the periodic table of elements is clever and clear. From the standpoint of reproducibility this is a great logo: one color, no screens; it will work well large or small; it will work on tv, web, mobile devices, print, t-shirts, mugs, and all manner of ugly trade show tchotkes.
These logotypes for the major movie channels reference camera lenses, spotlights and star filters.
The USA network doesn't have much to work with conceptually, but the logotype is nice. I like the use of positive and negative space to create the S.
1 comment:
I've always loved the USA Network's logo, every time i watch the channel I always take note of it sitting nicely in the corner, very simple but effective! It's interesting to see how all the channel logos have similar design solutions. The Science Channel logo reminds me somewhat of the Adobe suite logo designs for Indesign, Photoshop etc.
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