23 November 2009

Interesting Type Treatment

I've recently been noticing some interesting print ads for Visa. The adds’ central feature is a large collage spelling out the word “go.” The commissioned collages encorporate everything from origami cranes to recycled computer parts. The approach varies greatly from piece to piece, but the typography always remains constant. It's amazing just how precise the typography is, considering that many of these are physical creations, not computer illustrations. Here are just a few:




See the origamist's Visa Go photostream here.


A great stop-motion video of the making of this sculpture can be seen here.
It took 3 days to make and 30 minutes to shoot!

1 comment:

kb said...

Those are wonderful. I think I like the cranes the best. That is pretty amazing precision they've got in laying those cranes out to the letter forms.